Facebook has removed 36 pages belonging to online gaming operators who are accused of targeting Norwegian consumers without a local license.

The company removed the pages after being notified by Norwegian gambling regulator Lotteritilsynet that the pages promoted unlicensed gambling, in breach of Norwegian law and Facebook’s own regulations, which require advertisers to hold an appropriate license.

The posts were used to promote websites belonging to Coolbet, ComeOn, Guts, Norgesautomaten, Vera&John and Pokio.

“This marketing violates the Norwegian regulations and Facebook’s own guidelines. It is also true that many Norwegians are on Facebook, and the gaming companies can potentially reach many there with illegal advertising,” said Monica Alisøy Kjelsnes, senior adviser and lawyer at Lotteritilsynet.

“The Lottery Authority is very positive that Facebook is removing pages and posts with advertisements for gambling that do not have a license in Norway, and looks at the dialogue with Facebook as an effective tool to reduce access to illegal gambling.”

The gambling regulator added that it will increase its enforcement action against unlicensed advertisers next year using new powers under the country’s amended broadcasting act, which comes into force on January 1, 2021.

Gaming Intelligence

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