Spain’s regulated online gaming market continues to record strong growth, with 2018 gross gaming revenue (GGR) up by a quarter versus 2017.
The latest figures from Spanish gambling regulator Dirección General de Ordenación del Juego (DGOJ) show that gross gaming revenue in 2018 climbed by 25 per cent year-on-year to €699m.
Sports betting remains the dominant online vertical in Spain, accounting for 52 per cent of market GGR or €365.1m, an increase of 18 per cent on the prior year.
While sports betting remains the dominant vertical, Casino gaming is the fastest growing with 2018 GGR climbing 38.9 per cent to €237.9m, accounting for 34 per cent of the total market. The growth in Casino GGR has been ongoing since 2015 when online slots were first introduced, with 72 per cent annual growth reported in 2016 and 47 per cent growth in 2017.
Slots now account for almost 55 per cent of total online casino spend, followed by live roulette at 33 per cent.
Poker also enjoyed a strong 2018, helped by the introduction of shared liquidity between Spain and France. Online poker revenue increased by 37 per cent in 2018 to €81.8m, accounting for almost 12 per cent of the total online market.
The strong performance of the sector as a whole has been driven by increased marketing spend by operators, up 48 per cent year-on-year to a total of €328m. Direct advertising accounted for the lion’s share of marketing spend at €168.1m, followed by promotions at €116.1m, affiliate marketing of €30.9m, and sponsorship spend of €13.4m.
This helped drive a 5 per cent increase in active player numbers to 1,465,129, with monthly average active accounts totalling 833,525, a 28 per cent improvement on 2017, and monthly average new sign-ups totalling 256,008, an increase of 21 per cent.