Lottery sales in mainland China
continues its downward trend in the first two months of 2016.
New data from the country’s Ministry of Finance revealed that
total lottery sales for February amounted to RMB22.454 billion (US$3.45
billion), down 9.4 percent or RMB2.335 billion compared to last year’s figures.
Welfare lottery sales was also lower by 5.2 percent at RM12.341 billion compared
to the same period last year, while sports lottery dropped 14.1 percent
year-on-year to RMB1.663 billion.
No explanation was given on the lottery
sales dip, but it’s worth noting that sales of lottery products, except for
instant lottery, were suspended during the Chinese New Year holiday, which
lasted for a week.
Still, 16 of the 31 provinces that are
authorized to sell lottery products reported an increase in sales for the
February period. Majority of the said provinces—including Hubei, Jiangsu,
Henan, Sichuan and Yunnan—saw double-digit increase in sales year-on-year,
according to the finance ministry.
year, lottery sales
fell 3.8 percent due to the sputtering economy in the mainland
as well as the government’s suspension of online sales. So far, only two
operators are allowed to participate in an online sales pilot program.
Holdings rolls out mobile lottery app in China
The suspension, however, is not
deterring DJI Holdings from launching its mobile lottery app in the country.
The London Stock Exchange-listed
company announced that its first Chinese Ministry of Finance-approved mobile
lottery application has been launched in the province of Shandong. The lottery
app was a product of a DJI Holdings’ joint venture with Chinese sports and
welfare lottery products company Qingdao Baifa Network Science Technology
Service Co. Limited.
Under the partnership, Qingdao will
collaborate with local lottery authority Shandong Sports Lottery to promote the
app, while DJI is in charge of the marketing strategy for the launch.
last year, DJI and Qingdao tried selling sports
lottery products via mobile phones in Qingdao City, which has a
population of 90 million and contributes almost 10 percent of total sports
lottery sales in the country.
DJI said the mobile lottery app
launching is a “major development and revenue opportunity while online sales of
lottery products remain suspended in China.”