Canada is currently positioning itself as an alternative
gambling destination in North America. But with Las Vegas just around the
corner, Canada needs to work double-time in order to compete with one of the
world’s premier gambling hub.
Paul Burns, vice president of Canadian Gaming Association,
pointed out that Canadian government and stakeholders are teaming-up in order
to ensure the success of the gambling industry and at the same time attract
visitors to play in their jurisdiction.
Two weeks ago, the Ontario Lottery and Gaming Corp. (OLGC)
has awarded Great Canadian Gaming Corp. and Brookfield Business Partners LP the
license to operate gaming facilities in the Toronto area that is estimated to
generate US$788 million dollars.
OLGC bid the casino operation to a private firm in order to
boost gambling revenue in the province.
“What we are seeing now is a significant capital investment
coming to the casino industry in the coming years with new properties being
developed in Ontario, renovations of properties across a lot of regions,” Burns
told CalvinAyre.com “That’ll be exciting as Canada is looking to reinvent,
reengage customers with new offerings.”
Despite the future being bright, Burns said that the
Canadian gaming industry is not without challenges. Buns cited the
ever-changing technology and the pace of which the technology is changing as
one of the major issues that the industry faces.
He explained that regulatory regime has to be on its toes
and always be ahead of the curve of these new technological developments in
Burns added that the changing demographics is also giving
them some minor headaches since most millennials aren’t that interested in
gambling unlike the baby-boomers.
“Truly understanding how to engage and build those
relationships is important, so, that’s what I think everyone is trying to find
the best way to continue to build those customer experience that people want
and continue visit the casinos,” he said.
“The future is bright, I think we are looking hopefully a
lot more challenging diverse product, meeting those challenges of giving the
customers what they want. But I think it is bright. I think we are an
innovative group. We are very understanding of our customer needs. I think it
is an exciting time in the next few years.”