The NBA's Philadelphia 76ers and NHL's New Jersey Devils are the latest US sports teams to partner with a gaming operator following a deal with Caesars Entertainment.
The New Jersey Devils partnership will see Caesars promote the Caesars Casino & Sports app to fans through Caesars Club, a 5,000-square-foot premium restaurant and bar located within the Prudential Center.
The venue will provide Caesars signature VIP hospitality to premium seat members for all New Jersey Devils home games, as well as all event attendees during more than 175 live events, games and concerts annually.
Adam Davis of Harris Blitzer Sports & Entertainment, which controls the Philadelphia 76ers, New Jersey Devils and Prudential Center, commented: "Prudential Center and Caesars Entertainment are industry leaders in sports and entertainment. Caesars Club is a natural way to recreate the world-class Caesars experience for New Jersey Devils premium seat members and one million event-goers that attend concerts and live events at Prudential Center annually.
"With a partnership that synergistically bookends the state of New Jersey, Caesars Entertainment can connect with engaged sports and live event fans to promote its new sportsbook and mobile sports betting app throughout the Garden State."
The partnership gives Caesars exposure on Prudential Center's 80 digital boards and colossal 4,800-square-foot outdoor LED board, with Caesars' branding also appearing on Club Level tickets, premium wristbands, concourse pillars, signage and waitstaff attire.
Caesars will also have a presence at Philadelphia 76ers games through advertising placements, and will host exclusive competitions and promotions for both clubs.
Shares in Caesars Entertainment Corp. (NSQ:CZR) closed down 0.97 per cent at $8.13 per share in New York Tuesday, having set a new 52-week low of $7.95 per share earlier in the day.