The Italian government has amended its online gaming legislation to significantly expand the number of virtual sports events that can be broadcast each day, in a move that has been welcomed by market leader Inspired.
The new legislation quadruples the current limit of 500 virtual events per day to 2,000 across both land-based and digital channels, as well as expanding opening times by an additional two hours per day until 3AM, from today (March 1st).
These changes could significantly bolster Italy’s virtual sports market, with Inspired in particular set to benefit.
The company’s virtual sports are available to Italian players in more than 7,000 betting venues and on all major web and mobile sites, with 20 per cent of all bets in Italy placed on Inspired games.
Inspired continues to grow its footprint and offering in Italy, signing new virtual contracts with Microgame and Betclic Everest Group, as well as extending contracts with SNAI and Eurobet Italia, with Sisal launching its Virtual Race dedicated mobile app.
“Inspired welcomes this change in legislation which will enable our customers to drive revenues further and keep players entertained for longer,” Inspired Italia president Vitaliano Casalone said.
“Inspired is prepared and capable of fully capitalizing on the expansion of the operating restrictions, by offering the best choice and quality of Virtual products on the market.”
“The market for our Virtual Sports products continues to grow in Italy, and with this change in regulation we foresee further expansion through additional channels of content in retail shops and corners, and also more streams of content to online and mobile sites,” he explained.