has approved new measures which will see state-owned gaming operator Norsk
Tipping require all players to set mandatory loss limits, with the new control
to be introduced this autumn.
As a result of the
measure taken by the Ministry of Culture, players must set a limit for the sum
they can lose on games that are considered to put players at medium to high
risk of developing problem gambling habits.
Users will be able to
lose a maximum of NOK20,000 (€2,155) each month playing games such as casino,
sports betting and bingo online or in a retail environment.
Lottery products and
other unnamed games that the government considers low risk are not affected.
However these games are still subject to spending limits set by the operator.
The new controls have
been introduced as a result of the growing popularity of iGaming in Norway,
which the government believes puts more users at risk of developing unhealthy
The move has been
welcomed by Norsk Tipping, with outgoing chief executive Torbjørn Almlid
commenting that the company was the first operator in the world to introduce a
universal loss limit.
“We are confident that
the universal limit is an action that works,” Almlid explained. “It will have
an important preventive effect for all our players, and a significant
mitigation effect for a few who are already gambling too much.”
“A key benefit of the
monopoly model is that we sell games that provide the fewest possible negative
consequences. Therefore accountability is a high priority in our business.
“When we see
disturbing signs such as many of our players losing more than they should, it
is natural that we take action,” he added.