Sports betting advertisements could be outlawed on public transport and in areas close to schools in the Australian state of Victoria.
The Victoria government has opened public consultations and is calling for submissions on proposed restrictions on gambling advertising.
Marlene Kairouz, the Minister for Consumer Affairs, Gaming and Liquor Regulation, said that sports betting ads would be banned in areas frequented by children and places that were an unavoidable part of the public's day-to-day activities.
While the size of the restricted areas has not yet been detailed, Kairouz said that the government’s concern is that the prevalence of ads “normalises” gambling.
"What we're wanting to do is ensure they're no longer exposed to betting advertisements while they go to and from school each day," said Kairouz.
"This is supported by community concerns about the impact of gambling advertising, in particular because it normalises gambling amongst our most vulnerable, including children.
"There is absolutely no question that sports betting advertising has become prevalent and more noticeable.
"These reforms are an important first step to limit the community's exposure to betting advertising, especially in places where people spend a lot of time and find hard to avoid."